<\/p>\n
Easter will soon be here, and although it is not the enormous greeting card holiday that Valentine\u2019s Day and Christmas have become, it still inspires many greeting cards.\u00a0 Greeting cards date back to 1843 when the first Christmas cards were published in Great Britain.\u00a0 The sending of cards became a favorite tradition in many countries. South Africans wanted ways to communicate with relatives and friends without writing lengthy letters each time.\u00a0 Many also wanted cards in Afrikaans.<\/p>\n
<\/p>\n
The American Printing Works, Limited was an early company engaged in greeting card production and was located at Plein and Spin Streets in Cape Town. \u00a0\u00a0One of their unusual three dimensional cards was one that consisted of metal coated painted leaves.\u00a0 German cards and cards from the United States were imported to keep up with demand.\u00a0 Christian Publishing Company was founded in 1939 to meet the need for cards printed in South Africa.\u00a0 It was in 1977 that the company opened its first retail outlet. Later Christian Publishing Company changed its name to South Africa Greetings (PTY) Ltd.\u00a0 The Cardies chain soon after began to thrive all over the country.\u00a0 American Greetings, a company headquartered in the United States, acquired the company in 1996, but the company still operates under the name South Africa Greetings (PTY) Ltd.<\/p>\n
<\/p>\n
Prick and Stitch is a small South African company that creates hand embroidered greeting cards.\u00a0 They are a hybrid of card and gift.<\/p>\n
<\/p>\n
South African entrepreneurs are opening up their own greeting card companies to this day.\u00a0 Far from obsolete in the digital era, greeting cards are fun and do not show any sign of being less desired.\u00a0 They demonstrate that the person who sent them took the time to shop for a physical card, write something inside, address the card, affix a stamp and place it in the post.\u00a0 Many people feel that this is better than a digital greeting which will be erased.<\/p>\n
<\/p>\n
Suggestions for Further Reading<\/strong><\/p>\n \u00a0<\/strong><\/p>\n \u00a0<\/strong><\/p>\n Hoover, Gary.\u00a0 1999.\u00a0 Hoover\u2019s Handbook of American Business, Volume 1.\u00a0 Reference Press, Incorporated.<\/p>\n","protected":false},"excerpt":{"rendered":" Easter will soon be here, and although it is not the enormous greeting card holiday that Valentine\u2019s Day and<\/p>\n","protected":false},"author":1,"featured_media":223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,3,10],"tags":[],"_links":{"self":[{"href":"http:\/\/theatreonmain.co.za\/testnewtheme\/wp-json\/wp\/v2\/posts\/222"}],"collection":[{"href":"http:\/\/theatreonmain.co.za\/testnewtheme\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/theatreonmain.co.za\/testnewtheme\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/theatreonmain.co.za\/testnewtheme\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/theatreonmain.co.za\/testnewtheme\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":1,"href":"http:\/\/theatreonmain.co.za\/testnewtheme\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"predecessor-version":[{"id":224,"href":"http:\/\/theatreonmain.co.za\/testnewtheme\/wp-json\/wp\/v2\/posts\/222\/revisions\/224"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/theatreonmain.co.za\/testnewtheme\/wp-json\/wp\/v2\/media\/223"}],"wp:attachment":[{"href":"http:\/\/theatreonmain.co.za\/testnewtheme\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/theatreonmain.co.za\/testnewtheme\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/theatreonmain.co.za\/testnewtheme\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}